Last Modified: May 18, 2020
What are cookies?
For modern websites to work according to visitors’ expectations, they need to collect certain basic information about visitors. To do this, a site will create small text files, which are placed on visitor’s devices – these files are known as cookies. Cookies are uniquely assigned to each visitor, and can only be read by a web server in the domain that issued the cookie to the visitor. Cookies cannot be used to run programs or deliver viruses to a visitor’s device.
Cookies do various jobs which make the visitor’s experience of the Internet much smoother and more interactive. For instance, cookies are used to remember the visitor’s preferences on sites they visit often, to remember language preference and to help navigate between pages more efficiently. Much, though not all, of the data collected is anonymous, though some of it is designed to detect browsing patterns and approximate geographical location to improve the visitor experience.
How are cookies used on GO Boston Shuttle’s website?
GO Boston Shuttle places cookies to store and then retrieve small bits of information on your computer when you visit. This is to ensure that our content is tailored to your specifications, thereby improving the visitor experience of the site. Amongst other things, the cookies we use allow visitors to request a quote for our services, join our mailing list, contact us for more information and let us calculate (anonymously) how many visitors the website has and what pages are of interest of our visitors.
We believe that the visitor experience of the website would be adversely affected if visitors opt out of the cookies we use.
What type of cookies are there and which ones do we use?
Cookies can be categorized by how long they are stored and their function.
Cookies categorized by length of storage:
Persistent cookies remain on a visitor’s device for a set period of time specified in the cookie. They are activated each time that the visitor visits the website that created that particular cookie.
Examples of how we use persistent cookies:
- Allowing visitors to sign up
- Calculating the number of site visitors
Session cookies are temporary. They allow website operators to link the actions of a visitor during a browser session. A browser session starts when a visitor opens a browser window and finishes when they close it. Once you close the browser, all session cookies are deleted.
Examples of how we use session cookies:
- To improve the usability of our site
Cookies categorized according to function:
Strictly necessary cookies
Strictly necessary cookies are essential to navigate around a website and to use its features. Without them, visitors would not be able to use basic services like access to our members only section. These cookies do not gather information about visitors that could be used for marketing or remembering where a visitor has been on the Internet.
Examples of how GO Boston Shuttle uses ‘strictly necessary’ cookies include:
- Allowing visitors to sign in to their account and access reservations and update their profile information
Performance cookies collect anonymous data for statistical purposes on how visitors use a website, they don’t contain personal information, and are used to improve the visitor experience.
Examples of how GO Boston Shuttle uses performance cookies include:
- Gathering data about visits to the website, including numbers of visitors and visits, length of time spent on the site, pages clicked on or where visitors have come from
- Information supplied by performance cookies helps us understand how visitors use the website; for example, whether or not visitors have visited before, what visitors looked at or clicked on and how they found us
- Information supplied by performance cookies is used in marketing activities.
Functionality cookies allow visitors to customize how a website looks for them: they can remember usernames on a login page.
Examples of Functionality cookies include:
- Remembering the username on our Frequent Rider login page.
How can visitors control cookies?
Visitors must be aware that any preferences will be lost if cookies are deleted, and many websites will not work properly, or functionality will be lost. GO Boston Shuttle, therefore, does not recommend turning cookies off when using our website.
Most browsers accept cookies automatically, but visitors can alter the settings of their browser to erase cookies or to prevent automatic acceptance. Browsers generally provide the option to see the cookies currently stored and to accept, reject or delete cookies, block third party cookies, block cookies from particular sites, accept all cookies and subscribe to a notification when a cookie is issued. A visit to the ‘options’ or ‘preferences’ menu on their browser will allow visitors to change settings. The browser help section usually provides detailed information on how this is accomplished.
Managing performance cookies
It is possible to opt out of having your browsing activity recorded by cookies. Visitors can prevent their data from being used by installing a Browser Add-on that blocks the functionality.
GO Boston Shuttle uses the following tools for recording performance cookies:
Don’t forget that by not allowing performance cookies, this stops us from being able to learn what people like or don’t like about our website so that we can make it better.
By continuing to use the website, you agree to the placement of cookies on your device. If you choose not to receive our cookies, we cannot guarantee that your experience will be as fulfilling as it would otherwise be.